What Is Black Hat SEM?

Black Hat SEM is all about marketing. Let's face it, SEO takes about 15 minutes if you know what your doing. There is only so much seo you can do, the rest is all about marketing!

But what about content?

It has been said many times by foolish seo's that content is King. This is a myth prepetuated by Google and carried over in all the seo forums. Content is NOT king, not even close, and all the search engines are proof of that. Just take a look at the top serps! Even on Google, supposidely the cleanest serps, you will find the crappiest content on the top serps!

The reason is simple. Search engines have no way of distinguishing good content from trailer park quality content. All they can do is spot duplicate content. That's it! So the age old myth that content is king is a lie!

Marketing Is King!

The truth of the matter is that marketing is King, and once again the search engines prove this. They prove regardless of the content, if marketed correctly can produce high ranks and good serps!

What is Black Hat SEM?

It is black hat marketing and can include any thing and every thing ranging from ethical to unethical techniques used to manipulate search engine ranks by less direct techniques. For example, exploiting the current weakness in web 2.0 sites like all the social bookmark sites, Netscape, and MySpace. This in turn will effect your SE rank and serps!

Give Em What They Want!

Search engines want backlinks, so that is what we give them. They asked for it, and they will get it! Backlinks are the single most important factor in SEO. HOW you accomplish it can be through marketing! Forget about foolish link farms! Those days are gone along with those ancient doorway pages and hidden text! These days you must be better at marketing!

Bending The Rules

But isn't BH SEM breaking the rules? Who's rules are we talking about? SE's rules? Other website's rules? I don't recall ever signing a contract or agreement that I would follow their rules. Did you sign any such agreement or contract? If you did, then you must follow their rules! If not, you are not obligated to follow their rules. Any one can make up rules and change them as they go along. SE's do it, socials do it, and I can do it here and now!

Let's say I decide to make some rules for conduct. If you read my blog, rule number one, you must donate by paypal to my hard work in the sum of no less then $10. Rule number two, you must provide me with one quality one way backling free of charge. Those are my rules. Should you follow them? With out any signed agreement or contract you are not obligated to follow my rules, and can even tell me to take a f@#king walk!

Bottom line is this good people. Any one can make rules or Acceptable Use Policies on the Internet. As long as you do not break any real laws, you do not have to follow them, or even feel obligated to follow them. If you disagree, please include my rules too :)

Stay tune for more BHSEM!